Sunday, December 29, 2013

Killer Tips to Use Video Marketing to Promote YOUR Business


Nowadays there are many clever marketing tools for a good promotion of your small business and from the most profitable are the social networks. According to the latest marketing survey of Wildfire by Google (December, 2013) 70% of the marketers tend to use social media marketing in 2014 as their main weapon for advertising. Most of the companies use the powers of Facebook, Twitter or Google plus for example.

      If we have in mind that people spend most of their time in Internet for having fun, you’ll understand how successful it would be to advertise your product or services line-up via video presentations. No matter which video site you’ll use you can follow the next steps to attract your target audience:
  • Make an Overall Company Introduction:

This should be the first video of your company. You have thousands of choices here by making it funny, useful or just informative. Don’t talk a lot about your services. Focus your attention of the company’s history, goals and strategies. Don’t forget to make the users familiar with your logo – this is what attracts their attention.
  • Present YOUR Product’s LINE-UP:

In the next video you may include a common presentation of your services by telling the clients why they need them.
  • Interact with The Customers:
The communication with your clients is very important for your business. That’s why it would be very successful if you create some games or questions and present them via videos. Then the users may create their own videos on how they use some of your products for example and how has it helped them.
  • Include Promotions.

  • Include How-to Videos:

According to the statistics, how-to videos are viewed by thousands of users. They are videos that show how stuff works with simple or funny instructions.
  • Update YOUR Video content Every Week:


People get boring from videos they watch too often. That’s why you’ll have to determine a part from your marketing department which will be responded for the video stage of your marketing strategy and will keep it actual. You can update the videos by importing clips or photos from regular meetings or presenting some statistics for the company in a funny way.  
      By following our advices you’ll definitely increase your profit but an important step which you don’t have to miss is where to publish your videos to achieve positive results without losing time or money. 
      With more than 3 billion video views per week, YouTube is the leader of the chart for the best video portals. People view over 4 billion videos per day and over 800 million unique users log in the site each month. Just take a look at these incredible numbers and realize what a YouTube channel of your company could do for your business. To get your video seen on YouTube easier, you should select your keywords more carefully. 
      Another free and reliable way to promote your business with videos is by using the platform of MySpace (myspace.com). To attract your customers to your profile you should make them familiar with the features that separate you from your competitors – your strong sides and goals. Along with the interesting and interactive videos, you should create an eye-catching page in MySpace that best defines your business. MySpace also offers a blog section which you can easily update with video news and get in contact with your clients. 
      Even if YouTube is the number one from the video networks, AOL (video.aol.com) doesn’t step away far from it, too. The network rejoices at huge popularity and similar to its competitors offers different ways for advertising your business. Here you can create a channel of your company and put it into its specific category. 
      Another great way for promoting your business is by using Vimeo (vimeo.com). With more than 3 million active users Vimeo takes the second place after YouTube in the chart for best video sites. The successful tactics for making your video famous here is by creating a unique and attractive profile and interactive videos which your friends will later share in other social networks or by e-mail. Actually, Vimeo is mostly intended for companies that offer businesses to other companies. The portal gives you an option to invest some funds and get the ‘Pro’ plan which will let you avoid the undesired ads that pop up in YouTube for example. When you have paid for advertising, Vimeo focuses entirely on your company and no boring windows pop up when users are watching or playing your videos.  
      The advantages of the video advertising in the last few years became countless but the main reasons you should use such kind of services is the positive effect from the visual promotion, as well as the non-cost hosting available. By choosing one of the sites we’ve offered you’ll not break your web page working and the same time you’ll boost your social presence on the network. This way you’ll win more targeted customers which will give you a bigger profit as a great result.

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